As part of what some commentators are calling the biggest reinvention in the history of US retailing, JC Penney – a century old US mid-market department store chain – is challenging some of the fundamentals of mass market retailing. A bold move that could ultimately change some of the basic rules of the industry. Targeting … Continue reading
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Mashing ‘cool’: Kia Soul’s formula for Gen Y viral & brand success
The Kia Soul is a compact car designed for Generation Y and “the young at heart”. While in Australia its sales languish near the bottom of the small car category (ironically attracting older buyers), in USA it has been one the automotive successes of the past three years. A good part of this success has … Continue reading