In a relatively concentrated period of two months Glenn Myatt of Brand Truth took us through a complete and comprehensive review of our brand strategy, brand expression and portfolio architecture – the fundamental strategic foundations for our brand and business. The result: greater clarity of brand understanding, refinement and simplification of existing architecture, and direction for future development.
CEO, Kathmandu Holdings Ltd
Drawing on his wealth of knowledge and applying his insightful thinking, Glenn brought a unique perspective to the challenges facing our distinctive brand – The Reject Shop. His collaborative approach to creating our business framework, and his help in guiding it through all levels of our business, ensured it was understood and embraced by all of our team members.
General Manager – Marketing, The Reject Shop
Glenn was instrumental in deconstructing, understanding and rebuilding the Birds Eye brand; one of Australia’s largest FMCG brands, and possibly the most complex spanning half a dozen categories and a myriad of managers. He has highly developed brand building and strategic thinking skills, and a deep knowledge of the creative process, while always keeping in mind the ultimate objective of a profitable business outcome. He works extremely well with creative and media agencies, always driving for the highest results for the brand and the business. An exceptional communicator with strong interpersonal skills, Glenn has the ability to inspire others at all levels and to constructively challenge the status quo.
Former Executive General Manager – Retail, Simplot Australia
Under a new centralised structure, the challenge of developing a broader strategic and creative direction for the Jockey brand within Australasia, and of bringing together two previously autonomous marketing and product teams (New Zealand and Australia), was left to Glenn Myatt, a skilled facilitator, to navigate the teams towards achieving these goals. While team members were never short of ideas, the many conflicting priorities and personalities suggested the project was going to be fraught with ‘roadblocks’ prior to getting out of the ‘starting gate’!
Glenn’s ability to draw on his expansive brand knowledge, to inspire and educate, united team members. A renewed source of energy and commitment was nurtured which delivered increased motivational levels. A strategic thinker and eloquent speaker, Glenn provided a richness of context throughout the strategic process that bought the brand to life and provided a guiding framework in the form of product proof point wheels, turning data into insights, brand strategy, architecture, and expression. I hugely valued the pragmatic leadership that Glenn provided to this project and trust his judgment, and therefore have no hesitation in recommending him for similar projects, and in fact have done so.
Jockey NZ Divisional Manager (2006 – 2009)
I have had the pleasure of working with Glenn for a number of years across numerous brands. He has a keen eye toward spotting the true motivations behind consumer behaviour essential in building strong brand and product positioning, while always being diligent in the necessary due process. Glenn is also fun to work with. Subjects like brand architecture and portfolio management can be complex and challenging work. But Glenn always manages to keep the spirit in the room high, and in doing so gets the best out of the people he is working with.
Former National Planning Director, Saatchi & Saatchi Australia
Glenn is that rare consultant who pursues strategy as a genuine discipline. He approaches strategic planning and brand development with a real commitment and a refreshing rigour. The brand development framework he employs evidences this.
So when you work with Glenn you won’t get fluffy planning days, impenetrable brand schematics and vague recommendations. What you will get is discipline, intellectual rigour and clearly articulated brand strategy that drives results.
Former Managing Director, Whybin TBWA Melbourne
Glenn Myatt was instrumental in developing and implementing formal strategic brand planning disciplines within Pacific Brands’ Underwear and Hosiery Group, which resulted in consumer-led product development and improvements in brand awareness, consideration and trial scores. Glenn is an inspirational leader and facilitator who shares his passion for brands and marketing with everyone he works with, offering guidance and feedback to produce superior results. I have the utmost respect for Glenn and his skills and have no hesitation in recommending his services to any company within the consumer goods industry.
Marketing Manager Australia & Oceania, Nestle Nespresso S.A.
Glenn reviewed the entire marketing campaign across Europe on his arrival at Tourism Australia which resulted in a bold but visionary strategy to position Australia [in the UK] as a two-week destination – changing the perception of the country which was previously viewed as a “once in a lifetime” visit. Glenn pulled together a cohesive campaign involving each marketing discipline – supporting the brand strategy and reinforcing the core values of Brand Australia. It gave focus and clear direction to the trade and consumer strategy and kept the destination front-of-mind in the European markets following the Sydney 2000 Olympics.
Deputy Managing Director, bgb communications, London
Glenn is one of the finest marketers I have ever had the opportunity to work with. He has the rare combination of being able to see the big picture, to think both strategically and creatively, and an action-orientation to implement strategies through to the tactical details. He has highly refined leadership abilities and communications skills which were instrumental in developing for the first time a synergistic marketing approach between Tourism Australia and multiple state tourism organisations and airline partners across all markets in the Asian region. Central to this was the development of a strategic brand and advertising platform. The thinking and process behind this began a new era of cooperative marketing in Asia and were the key drivers behind what became the standard ‘Sub Branding’ approach to Australia’s international tourism marketing.
Chief Executive – Group Operations, Alchemy Japan KK
(Former Regional Director – Asia, Tourism Australia)