Filed under Brandsights

Why Coles is ‘better’ than Woolworths

Why Coles is ‘better’ than Woolworths

During a recent Sunday family lunch my nine year-old daughter made the matter-of-fact statement “You know, Coles is better than Woolworths”.  Given the speed at which her attention shifts this comment could have been both the start and end of this particular topic.  But as it piqued my curiousity I had to ask “Why”; fully … Continue reading