Tagged with social media

Time to challenge ‘Content is king’

Time to challenge ‘Content is king’

An almost absurdly simple point made recently at EffWeek 2017 should give marketers cause to reconsider their content marketing expectations and efforts. To state the obvious, driven by the ‘content is king’ mantra, almost every brand is churning out more content.  This all modestly adds to the 2.5 quintillion bytes of data that according to … Continue reading

The Case Against Social Media Marketing

The Case Against Social Media Marketing

Recently a growing number of voices have been questioning the logic and value of social media marketing. But in the main these views are overwhelmed by the ubiquitous support for all things social. This post summarises a range of these dissenting arguments to help invite greater debate about why and how brands should use social … Continue reading

Brand Obama and the Art of Being Human

Brand Obama and the Art of Being Human

There is a growing consensus that to succeed brands need to be “more human”.  Ironically there is a case to be made that this also applies to politicians, business leaders and other celebrities who commonly adopt public personas in line with the stereotypical expectations of their positions. This tendency is what social psychologists term role … Continue reading