During a recent Sunday family lunch my nine year-old daughter made the matter-of-fact statement “You know, Coles is better than Woolworths”. Given the speed at which her attention shifts this comment could have been both the start and end of this particular topic. But as it piqued my curiousity I had to ask “Why”; fully … Continue reading
As part of what some commentators are calling the biggest reinvention in the history of US retailing, JC Penney – a century old US mid-market department store chain – is challenging some of the fundamentals of mass market retailing. A bold move that could ultimately change some of the basic rules of the industry. Targeting … Continue reading
Brand Truth - Brand Strategy Consulting, Melbourne 