Tagged with marketing strategy

Time to challenge ‘Content is king’

Time to challenge ‘Content is king’

An almost absurdly simple point made recently at EffWeek 2017 should give marketers cause to reconsider their content marketing expectations and efforts. To state the obvious, driven by the ‘content is king’ mantra, almost every brand is churning out more content.  This all modestly adds to the 2.5 quintillion bytes of data that according to … Continue reading