An almost absurdly simple point made recently at EffWeek 2017 should give marketers cause to reconsider their content marketing expectations and efforts. To state the obvious, driven by the ‘content is king’ mantra, almost every brand is churning out more content. This all modestly adds to the 2.5 quintillion bytes of data that according to … Continue reading
Is marketing strategy dying? The default analogy for strategy used to be chess. Now it increasingly seems more like Pick a Box or Join the Dots. Here’s a quick look at this shift and why marketers need to brush up on their chess games. Continue reading
Proctor & Gamble has recently caused quite a stir in the marketing world with a global restructure that, as reported by the UK’s Marketing Magazine, “abolishes the term ‘marketing director’ and renames the marketing organisation as ‘brand management’”. As a result of this, its senior marketers across the globe will now be known as brand … Continue reading
Comedy can help us see things that we’re usually blind to, or that we simply prefer to ignore. As put by writer Mary Hirsch, “Humour is a rubber sword – it allows you to make a point without drawing blood.” The ad industry, for all its foibles, often manages to laugh at itself. And in … Continue reading
