Tagged with fmcg

To develop new products that sell like hot potatoes, think hot potatoes:  Guidelines for ‘breakthrough’ innovation in today’s risk-averse business climate

To develop new products that sell like hot potatoes, think hot potatoes: Guidelines for ‘breakthrough’ innovation in today’s risk-averse business climate

Earlier this year, on a sweltering March day at Melbourne’s Moomba festival, I was intrigued to see every second person walking around with a curious looking hot snack.  Not only did this choice seem incongruous with the temperature, but people were queuing for over 10 minutes in the mid-day heat to get one. What was … Continue reading