Tagged with destination branding

Why and How to use icons in destination advertising

Why and How to use icons in destination advertising

Most destination advertising campaigns face the dilemma of whether to include a destination’s most famous features or – in tourism marketing parlance – its ‘icons’.   After all, icons are seen as major drawcards for potential visitors.  From the Eiffel Tower, the Grand Canyon, the Parthenon, the Statue of Liberty, the Great Wall, and Waikiki to … Continue reading