According to the Australian Institute of Company Directors, companies, government and society as a whole are suffering from “excessive short-termism”. One driver of this is visibility. As the AICD notes, “In a world where information is ubiquitous and everyone is digitally connected, the short-term impact of decisions can become widely known within a matter of … Continue reading
A new, ‘unconventional’ framework for business strategy is emerging. One that various high-performance companies have used to succeed at a time when most businesses have struggled to find growth. This post outlines a tested approach for strategy development aligned to this framework that can be adapted by any organisation with relative ease. Business strategy has … Continue reading
The GFC has led to calls for executive remuneration to be overhauled so as to incentivise CEO’s and other senior executives to prioritise sustainable business strategy and profitability over short-term performance. For instance, bonus and stock options that are awarded over the medium to long-term. If this eventuates it is likely brand strategy and brand … Continue reading
Brand Truth - Brand Strategy Consulting, Melbourne 