Let’s face it, despite all the efforts of the marketing community to champion brand building, there are many businesses that don’t get – or simply pay lip service to – ‘brand’. Typically they see ‘branding’ as a name, logo, slogan or a few graphics that they slap onto what they sell. And typically these businesses … Continue reading
Fans of sports movies will recognise that the title of this post borrows from Al Pacino’s famous coach’s speech in the American football film, Any Given Sunday. “You find out life’s this game of inches, so is football. Because in either game – life or football – the margin for error is so small. I … Continue reading
There is a growing consensus that to succeed brands need to be “more human”. Ironically there is a case to be made that this also applies to politicians, business leaders and other celebrities who commonly adopt public personas in line with the stereotypical expectations of their positions. This tendency is what social psychologists term role … Continue reading
During a recent Sunday family lunch my nine year-old daughter made the matter-of-fact statement “You know, Coles is better than Woolworths”. Given the speed at which her attention shifts this comment could have been both the start and end of this particular topic. But as it piqued my curiousity I had to ask “Why”; fully … Continue reading
Brand Truth - Brand Strategy Consulting, Melbourne 