Proctor & Gamble has recently caused quite a stir in the marketing world with a global restructure that, as reported by the UK’s Marketing Magazine, “abolishes the term ‘marketing director’ and renames the marketing organisation as ‘brand management’”. As a result of this, its senior marketers across the globe will now be known as brand … Continue reading
How to Create Strategy That Works
A new, ‘unconventional’ framework for business strategy is emerging. One that various high-performance companies have used to succeed at a time when most businesses have struggled to find growth. This post outlines a tested approach for strategy development aligned to this framework that can be adapted by any organisation with relative ease. Business strategy has … Continue reading