Sir Ernest Rutherford famously said: “We haven’t got the money, so we’ve got to think”. It is a truism that has played out for many small budget advertisers who have had to break rules and take risks to get noticed. Which is why, not surprisingly, many the more innovative users of social media have come … Continue reading
The GFC has led to calls for executive remuneration to be overhauled so as to incentivise CEO’s and other senior executives to prioritise sustainable business strategy and profitability over short-term performance. For instance, bonus and stock options that are awarded over the medium to long-term. If this eventuates it is likely brand strategy and brand … Continue reading
Brand Truth - Brand Strategy Consulting, Melbourne 